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The Impossible Project Inspires Polaroid to Re-launch Instant Cameras

13 October 2009
By Sean


Today came the news I never thought I would here.  Polaroid is re-launching some its Instant Cameras on a limited run and they are commissioning The Impossible Project to produce the film for them.  The Polaroid licensee, The Summit Global Group, and The Impossible Project held a joint press conference in Hong Kong today stating their new temporary partnership.  It seems that The Impossible Project has garnered enough support for their mission to reintroduce redesigned and re-branded Integral films that the new Polaroid has taken notice and decided to get back into the market.


I’ve been following The Impossible Project pretty closely for quite awhile; I’m in love with instant photography. Regradless of this new arrangement, The Impossible Project will put to market at least one type of black and white instant film and one type of color instant film early in 2010.  This new partnership will not go to market until mid-2010.  I don’t know about you, but I’m terribly excited by this news.  I own more than half dozen polaroid cameras that take various types of film, soon I will be able to buy film for them again (Film that isn’t crispy from being expired for a decade and for an absurdly inflated price).  AND I’ll be able to buy a couple of new Polaroids modeled after the classics.  Honest to god, I just sighed in relief.

I’ll do my best to keep everyone informed when more details on the film and the cameras are released.

For the press release, click here.
Graphic and logo are copyrighted by The Impossible Project.

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2 Responses to The Impossible Project Inspires Polaroid to Re-launch Instant Cameras

  1. Sigma Tile Cutters Ireland on 11 October 2013 at 2:53 am

    Hey thnere outstanding website!Does running a blg similar to this take a massive amount work?

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  2. Arty Fucking Smokes on 20 October 2009 at 6:41 am

    I’m pretty sure the new film will still be at a ridiculously high price. I’ve followed TIP since day 1, as I too have several Polaroid cameras (and almost no film left). I think we can expect prices of 20 quid for 10 shots. Instant film will remain a luxury item for me.

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